Transparency regarding browser storage & Google Consent Mode v2. Last updated: March 2025.
Cookies are small text files placed on your browser or device by web servers when you navigate internet sites. They serve functions ranging from remembering your visual preferences to enabling site diagnostics and measuring audience distribution.
EchoNZ adheres strictly to the advanced implementation of Google Consent Mode v2. When you first visit our site, our default script sets all non-essential storage variables to denied before any analytics code runs:
Only after you select "Accept All" or opt into individual categories via "Customise Preferences" are signals updated to granted via gtag('consent', 'update', ...). Your preference is preserved in browser localStorage.
| Category | Purpose | Consent Mode Signal | Default State |
|---|---|---|---|
| Strictly Necessary | Site navigation, CSRF protection, and consent tracking | security_storage, functionality_storage | Granted |
| Analytics & Performance | Aggregated telemetry on visitor volume, page views, and reading patterns | analytics_storage | Denied |
| Advertising & Personalization | Measurement of marketing attribution and targeted promotional delivery | ad_storage, ad_user_data, ad_personalization | Denied |
| Identifier | Type | Provider | Function | Duration |
|---|---|---|---|---|
| echonz_cookie_consent | Local Storage | EchoNZ (First-Party) | Stores your cookie consent selections | 12 Months |
| _ga, _ga_* | HTTP Cookie | Google Analytics (Optional) | Distinguishes unique anonymous sessions | 2 Years (if consented) |
| IDE, _gcl_au | HTTP Cookie | Google DoubleClick (Optional) | Ad conversion tracking | 90 Days (if consented) |
You maintain persistent authority over your consent settings. At any moment, click the link located on our footer to reopen the preference banner and modify or withdraw non-essential storage grants. Alternatively, you can configure your browser to block or clear all cookies.
For additional details regarding our cookie protocols or data transparency, contact [email protected].